Dawn Christy

Sky Sports 'A Breadth of Sport' Commercial

Agency & Production Company: Sky Creative
Directors: Adam Wells & Will Innes-Smith at gotgotneed
DoP: Chris Clarke, WPA
Producer: Dawn Christy
Production Manager: Kalina Koleva
Post Production: Framestore
Senior Post Producer: Anna MacDonald
Lead VFX: Martin Aufinger & Chris Redding
Colourist: Simon Bourne

The brief was to create a commercial that appealed to Sky Sports viewers to highlight the fantastic coverage of sport throughout the year on Sky channels.   Working with Sky Sports presenters, Thierry Henry, Jonny Wilkinson, Martin Brundle, Nasser Hussain and Paul McGinley, we shot each presenter separately and comped them into the Sky 'White World' alongside key sporting moments of archive footage.   Working closely with Framestore, we created CG ink billowing from the archive action shots.   The challenge was to get the archive footage, camera angles and lighting to work seamlessly with the CG ink!